L.A.’s iconic lowriders featured on new USPS ‘Lowrider Forever’ stamps
L.A.’s iconic lowriders featured on new USPS ‘Lowrider Forever’ stamps
The U.S. Postal Service is launching a new set of Forever stamps this Friday, celebrating a quintessentially Californian cultural symbol: classic lowriders. These stamps highlight five meticulously crafted lowrider models, each bearing a distinct name, as part of a tribute to the artistry and heritage of the genre. The USPS emphasized that the stamps honor the “working-class Mexican American/Chicano communities across the Southwest” whose traditions and creativity have shaped this unique style.
Designed by art director Antonio Alcala, the stamps blend existing photographs by Humberto “Beto” Mendoza and Philip Gorden with additional pinstriping by artist Danny Alvarado. The 78-cent, self-adhesive stamps are available in sheets of 15, with three copies of each model, priced at $11.70. They will be officially released in San Diego before hitting stores nationwide on Friday. Orders can also be placed online.
Brothers’ pride in a family legacy
Anthony and Frankie Onorato, San Pedro residents, own The Golden Rose—a 1964 Chevrolet Impala that once belonged to their father, Rosario, or “Rosie” as he was known. The car, now named after him, is a testament to their family’s passion for lowrider culture. “It’s surreal to see it come to life,” Anthony shared with NBC Los Angeles, expressing disbelief at the honor. Frankie added, “Being part of this is incredible.”
“My dad planted the seed in us,” Frankie said, reflecting on Rosario’s influence. The brothers noted that the stamp idea was first proposed over three years ago, with numerous cars and owners vying for recognition. Tragically, Rosario passed away before the stamps were finalized, but Anthony believes his spirit remains connected. “He knew,” Anthony stated. Frankie humorously remarked, “He’s probably really pumped up, looking down with a big smile.”
The Golden Rose was selected among many contenders, leaving the brothers awestruck. “To be one of the cars chosen—it’s an overwhelming feeling,” Anthony said. They highlighted how lowriders represent a shared pride across Southern California’s diverse communities, celebrating creativity and craftsmanship.
A Smithsonian connection
Albert De Alba, an Upland resident, also sees his lowrider, El Rey—a 1963 Chevrolet Impala—featured on the stamps. “I didn’t believe it at first,” De Alba told NBC LA, calling the recognition a family blessing. Currently on display at the Smithsonian Museum in Washington, D.C., El Rey stands as a symbol of the genre’s enduring cultural significance.
Monica Garske, a California-based journalist, reported on the story for NBC Los Angeles. Mekahlo Medina contributed to the coverage.
