Could saunas become the ‘new pub’ when it comes to socialising?
Could saunas become the ‘new pub’ when it comes to socialising?
Sauna culture is expanding rapidly in the UK, including in Wales, where some enthusiasts argue the practice could redefine social gatherings. Over 600 public saunas now operate across the country, often nestled in scenic spots like beaches, lakesides, and rural landscapes. While many users highlight the physical and mental perks of sauna sessions, the scientific basis for these claims is more complex. Health professionals caution that proper hydration and pairing sauna use with other wellness habits are essential for optimal benefits.
UK Sauna Growth and Future Projections
The British Sauna Society (BSS) reports nearly 640 saunas listed on its platform, a rise from 540 at the beginning of 2024. A recent analysis predicts the UK may surpass other European nations in sauna adoption by 2033. Gabrielle Reason, the society’s director, noted that this upward trend implies the trend is still in its early stages. “The peak hasn’t arrived yet,” she remarked.
Health and Wellness Perspectives
Kathryn Donavan, 40, established Môr A Sawna near Jackson’s Bay, Barry, Vale of Glamorgan, in June 2024. After surgery to remove parts of her womb, she faced recurring pain and flu-like symptoms linked to her premenstrual dysphoric disorder (PMDD) and endometriosis. Cold water therapy had previously helped her, but she found saunas more effective for managing her conditions. “The intensity of my pain has dropped significantly,” she shared, noting how regular sauna visits improved her sleep and mobility.
William Jenkins, 34, opened Hikitalo Sauna in Porthcawl after a 15-year career in technology left him mentally drained. A mental breakdown prompted him to explore sauna culture, which he experienced during travels to 70 saunas in 14 countries. “Saunas are the new pub,” he said. “They offer a sober way to connect without the aftermath of a hangover.” Jenkins emphasizes the role of social interaction in mental well-being, calling it a “vital part of human health.”
Community and Connection
Donavan observed that her sauna attracts regular visitors seeking both relaxation and a sense of belonging. “Many come here to escape isolation or find a community,” she explained. The setting, she believes, mirrors Finland’s approach to sauna culture, blending natural beauty with social spaces. Jenkins echoed this, stating that the combination of nature and social engagement in saunas creates a unique appeal. “There’s something special about being surrounded by the environment while connecting with others,” he said.
Dr. Geoff Combs, a lecturer in sport and exercise science at Bangor University, stressed the importance of integrating sauna use with other healthy habits. “While people may feel improved mentally, it’s crucial to back these claims with evidence,” he advised. He also highlighted safety measures, urging users to hydrate, monitor their body’s response, and start with short sessions. “Take breaks and listen to your body,” he added, underscoring the need for informed practice.
“The combination of these social saunas in connection with nature, I think there’s something very special about it.”
— William Jenkins
