Trump’s MAGA Inc. funnels another $5 million into Texas Senate race

Trump-Aligned Super PAC Adds $5 Million to Texas Senate Advertising Fight

Provpnadvice.com – The Texas Senate contest is drawing another major infusion of outside spending as MAGA Inc., the super PAC tied to President Trump, committed an additional $5 million to advertising targeting Democratic nominee and state Rep. James Talarico.

A Federal Election Commission filing made public Saturday lists Del Ray Media LLC as the recipient. The Virginia-based political media firm is set to use the money for television and digital ads opposing Talarico in the campaign for the Senate seat now held by Republican Sen. John Cornyn.

The new commitment expands an already costly battle in one of the country’s most closely watched Senate races. Republican state Attorney General Ken Paxton and Talarico are competing in a contest that has become a major test of campaign fundraising, outside-group influence and voter outreach in Texas.

Advertising campaign grows

MAGA Inc. had already directed $10 million to Del Ray Media earlier this month. That earlier allocation was intended to finance two ads attacking Talarico’s campaign. Combined with the newest filing, the super PAC has put $15 million toward media efforts connected to the Texas race through the firm.

Outside Republican support for Paxton has been substantial beyond MAGA Inc.’s role. Federal filings show that the Texas affiliate of the GOP-aligned Senate Leadership Fund has provided nearly $54 million to Paxton’s campaign.

Such spending can shape the final stretch of a campaign by increasing the volume of messages reaching voters across television, streaming services and online platforms. The advertising focus also underscores how national political organizations view the Texas seat as consequential to the broader struggle for control of Congress.

Fundraising contrast and close polling

Despite the large sums entering the race on Paxton’s side, Talarico held a much larger campaign cash advantage at the end of June. His campaign listed roughly $21.5 million available, while Paxton’s reported about $1.76 million in funds on hand in FEC data.

Cash on hand reflects money a campaign can use directly for staff, organizing, travel, voter contact and advertising. Independent groups and super PACs may spend heavily in support of a candidate or against an opponent, but they operate under rules that bar coordination with candidate campaigns.

Polls have offered little indication of a clear favorite. With fewer than seven weeks remaining before the November election, Paxton and Talarico are effectively tied in the surveys. A Hill/Emerson College Polling survey released Thursday gave Talarico a one-point edge over the attorney general.

The Cook Political Report, a nonpartisan election handicapper, classifies the race as a “toss up.” That designation signals a contest with no dependable advantage for either party and helps explain the escalating interest from national donors and political organizations.

“Toss up.”

National stakes in a Texas race

Republicans are seeking to protect their control of both chambers of Congress in the fall midterm elections, placing additional pressure on Trump and allied groups to deploy their resources in key contests. Texas, long viewed as a reliably Republican state in statewide elections, has become a particularly important target because the Senate race is now regarded as genuinely competitive.

Trump has said he intends to spend between $400 million and $500 million on midterm contests. He has also indicated that remaining MAGA Inc. resources would be preserved for the 2028 presidential-election cycle.

The president has described the super PAC’s available funds as “close to a billion dollars.” Its filing for the end of July, however, listed $403.45 million in cash on hand. The difference between public statements and the reported total may reflect expectations about future fundraising or broader resources available to the political operation, but the FEC figure represents the super PAC’s disclosed cash balance at that point.

For Texas voters, the mounting expenditures mean the Senate contest is likely to remain highly visible through Election Day. Television viewers and online audiences can expect continued messaging focused on the records, priorities and political identities of Paxton and Talarico as each side attempts to turn a narrowly divided race into a decisive win.

The next several weeks will test whether Talarico’s campaign fundraising edge, Paxton’s outside-group support and Trump’s willingness to continue investing can shift the balance. For now, the latest $5 million commitment makes clear that the Texas Senate race is competing for a prominent share of the Republican Party’s national campaign resources.